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How to Prepare Your Case and Win Your Trial With Focus Groups

Understanding how your jurors think about your case and react to your arguments is like getting a ...
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Stop Relying on Demographics in Jury Selection

If you’re still relying on demographics, even a little bit, during jury selection, stop and dig ...
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The Importance of Choosing Your Words Wisely in Jury Trials

If you know me, you know how strongly I feel that facts don’t win trials by themselves and don’t ...
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Why Juror Bias Is As Important As Your Evidence

One of the most common and fatal miscalculations made in trial strategy is relying heavily on the ...
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Your Guide to Winning Over a Jury with Trust and Credibility

The more trials and mock jury deliberations I observe and the more actual jurors I interview after ...
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